This personal data policy describes how your personal information is collected, used and shared when you visit or buy from www.superskub.dk

The personal information we collect

When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on the device. When you browse our website, we also collect information about the individual pages or products that you look at, which web pages or keywords have referred you to our website and information about how you interact with the website. We refer to this automatically collected information as "Device Information".

We collect Device Information using the following technologies:

- "Cookies" are data files that are located on your device or computer and often contain an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org. 

- "Log files" track actions that occur on the website and collect data, including your IP address, browser type, ISP, referral / exit pages, and date / time. 

 - "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the website.

In addition, when you make a purchase or attempt to make a purchase on the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), your email address and your telephone number. We refer to this information as "Order Information.

When we talk about "Personal Information" in this Privacy Policy, we are talking about both Device Information and Order Information.

How do we use your personal information?

We generally use the collected order information to carry out orders placed via the website (including processing of your payment information, arranging freight and allocating invoices and / or order confirmations). In addition, we use this order information to:

Communicate with you;Screens our orders for potential risk or fraud; and

When it is in accordance with the preferences you have shared with us, provide you with information or advertising regarding our products or services.

We use Device Information that we collect to help us screen for potential risk and fraud (especially your IP address) and more generally to improve and optimize our website (for example, by generating data on how our customers browser and interact with the website, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information

We share your personal information with third parties to help us use your personal information as described above. For example, we use Shopify to run our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use our website - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/ privacy. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a summons, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative ("NAI") training page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through: 

Include OPT-OUT links from the services used. 

Common links include:

FACEBOOK - https://www.facebook.com/settings/?tab=ads  

GOOGLE - https://www.google.com/settings/ads/anonymous         - BING - https://advertise.bingads.microsoft.com/enus/resources/policies/personalized-ads

Additionally, you may opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that we do not change our website's data collection and usage practices when we detect a 'Do Not Track' signal from your browser.

Your rights 

If you reside in Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us via the contact information below.

If you reside in Europe, we also note that we process your information in order to fulfill any contracts we may have with you (eg if you order via the Website) or otherwise pursue our legitimate business interests, which are listed above. Also note that your information will be transferred outside of Europe, including to Canada and the United States.

Data storage

When you order through the Website, we retain your order information for our archive unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or legal reasons.

Contact us

For more information about our privacy practices, if you have any questions or if you wish to complain, please contact us via e-mail at sbm@hedensted-gruppen.dk.